Vivid Exports: Rebranding a Chemical Manufacturer for Global Credibility
Discover how DGTL revamped Vivid Exports’ brand identity and website to reposition them as a modern, scalable chemical manufacturer, strengthening credibility, visibility, and global market perception.
The Customer
Vivid Exports is a fast-evolving organization in the chemical industry that transitioned from being an importer–exporter of chemicals to a full-scale chemical manufacturer. As the business evolved, their existing brand identity and digital presence no longer reflected their manufacturing capabilities, quality standards, or global ambitions.
Business Challenge
Despite strong operational growth, Vivid Exports faced key branding and perception challenges:
-
An outdated brand identity that did not align with their manufacturing shift
-
A website that lacked clarity on product lines, capabilities, and credibility
-
Limited digital storytelling around quality, scale, and global reach
-
Need to reposition the brand as a modern, reliable, and scalable chemical manufacturer
The challenge was not just redesign—but repositioning the brand narrative entirely.
The Solution
DGTL partnered closely with Vivid Exports to redefine how the brand is perceived across digital touchpoints.
Brand Identity Revamped
-
Created a modern, manufacturing-led brand identity
-
Updated logo usage, color palette, and visual language to reflect industrial strength and credibility
-
Ensured consistency across all brand assets
Website Transformation
-
Designed and developed a responsive, professional website
-
Clearly showcased:
-
Manufacturing capabilities
-
Product lines
-
Quality and compliance standards
-
Global presence and export reach
-
-
Structured content to build trust with buyers, partners, and international stakeholders
Brand Narrative & Positioning
-
Crafted a refreshed brand story positioning Vivid Exports as:
-
A credible chemical manufacturer
-
Scalable and quality-driven
-
Globally trusted and future-ready
-
-
Aligned messaging with industry expectations and B2B decision-makers
The Outcome
-
Stronger market perception as a manufacturing-led organization
-
Improved brand credibility and trust among clients and partners
-
Increase in product inquiries and engagement
-
A unified digital presence that supports global expansion
-
Clear differentiation from trading-only competitors
Conclusion
Vivid Exports’ transformation was not just a design upgrade—it was a strategic repositioning exercise. By redefining its brand identity and digital presence, DGTL helped Vivid Exports confidently present itself as a credible, modern chemical manufacturer ready to scale globally.
