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Pavilion Bars’ Digital Brand Elevation Journey

Creating Distinct Yet Unified Digital Identities Across Locations

DGTL's collaboration with Nazakat resulted in a successful digital transformation, elevating their online presence and driving significant business growth.

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The Customer  

Pavilion Bars is a vibrant hospitality brand with outlets in Napier and Auckland, known for their lively ambience, community-driven experiences, and curated food and beverage offerings. While each location had its own personality and audience, the brand needed a stronger, more cohesive digital presence to reflect its evolving identity and attract both regular patrons and event-driven audiences.

Business Challenge  

As Pavilion Bars expanded across locations, several challenges emerged:

  • Outdated and inconsistent branding across venues

  • Limited digital engagement and no clear pathway for event or booking inquiries

  • Websites that did not fully reflect the unique character of each location

  • The need to maintain a unified brand voice while allowing each venue to stand out

The goal was to balance individual venue personality with overall brand consistency.

The Solution 

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DGTL partnered with Pavilion Bars to reimagine their brand and digital presence through a structured, design-led approach.

1. Brand Identity & Visual Language

  • Designed distinct yet cohesive logos and visual identities for each venue

  • Reflected each bar’s vibe:

    • Napier: Beachfront, relaxed, and social

    • Auckland: Modern, urban, and gastropub-inspired

  • Maintained a consistent brand tone across all touchpoints

2. Website Design & Development

  • Developed fully responsive, modern websites for each location

  • Focused on:

    • Intuitive navigation

    • Clear presentation of menus and experiences

    • Seamless visibility for events and venue highlights

  • Ensured performance and accessibility across devices

3. Cross-Platform Brand Consistency

  • Aligned digital assets with offline branding—from web to print

  • Ensured consistency in typography, colors, imagery, and messaging

  • Created a digital framework that supports future updates and growth

Benefits of DGTL’s SMM Services

  • A refreshed digital presence that accurately reflects each venue’s personality

  • Improved brand consistency across locations

  • Increased website engagement and higher event and inquiry interest

  • Stronger local recognition and customer recall

  • A scalable digital foundation for future campaigns and expansions

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Conclusion

Pavilion Bars’ digital transformation was about more than design—it was about creating meaningful, location-specific experiences while strengthening the overall brand identity. Through thoughtful branding and user-centric website design, DGTL helped Pavilion Bars build a consistent, engaging digital presence that complements the energy of each venue and supports long-term growth.

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