Advance Digital Marketing Certification Program: Empowering Entrepreneurs & Freelancers

Are you an entrepreneur or freelancer looking to scale your business online? This hands-on Digital Marketing Certification Program will help you build a strong online presence, generate leads, and drive sales with the latest tools and strategies. Master website creation, SEO, social media marketing, paid ads, and automation tools to stand out in the digital world!

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DGTL Innovations is here to help you master digital marketing with its specialized training module, "Advance Digital Marketing Certification Program"—empowering entrepreneurs & freelancers to excel in website creation, SEO, social media, and beyond!

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Course Overview:

This comprehensive digital marketing program is designed to help entrepreneurs and freelancers master the skills needed to grow their businesses and build a strong online presence. The training covers everything from website creation, SEO, social media, email marketing, paid advertising, and essential digital tools to help you scale your brand and attract more customers.

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Course Modules & Topics Covered:

1.  Website Creation 

• Master domain & hosting setup

• Design user-friendly & high-converting websites (WordPress, Wix)

• Optimize for speed, performance & mobile friendliness

 

2. Search Engine Optimization (SEO) 

• On-page & Off-page SEO strategies

• Tools: SEO Optimizer, Ahrefs, XML Sitemap Generator

• Keyword research & competitor analysis

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3. Google My Business (GMB) Creation & Optimization

• Setting up and verifying GMB

• Managing business listings & customer reviews

• Local SEO strategies for higher ranking

 

4. Customer Persona Creation

• Identifying target audiences

• Creating customer profiles based on demographics & behavior

• Personalizing marketing strategies

 

5. Marketing Funnel Strategies

• Understanding sales & marketing funnels

• Lead generation & nurturing strategies

• Conversion rate optimization for maximum results​

 

6. Social Media Marketing (SMM) – Platforms & Tools

• Manage & automate social media using Buffer & Zoho Social

• Winning strategies for LinkedIn, Facebook, Instagram & YouTube

• Create engaging content that attracts & retains customers

 

7. Social Media Paid Marketing & Advertising

• Set up Google AdWords & Meta Business Suite ads

• Optimize campaigns for better ROI

• Advanced Facebook & Instagram ad targeting techniques

 

8. Email Marketing

• Create & automate email campaigns with HubSpot & Zoho Campaign

• Convert leads with personalized email sequences

• Track performance & improve email deliverability

 

9. WhatsApp Marketing

• WhatsApp Business Setup & Automation

• Leverage AiSensy for Bulk Messaging & Chatbots

• Engage Customers with Personalized Messaging

• Boost Conversions through WhatsApp Campaigns

 

10. YouTube Marketing

• Video content strategy & optimization

• YouTube SEO & monetization strategies

 

11. Digital Marketing Tools & Automation

• Google Webmaster Tools – Google Tag Manager, Google Search Console, Google Analytics

• Facebook Pixel & Google Page Speed Insights

• Content & AI Tools: Canva, ChatGPT, Meta.ai, Gamma.app​

 

What This Training Offers

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1. Comprehensive Skill Development:

   • Learn to create professional websites from scratch.

   • Understand SEO and SMM fundamentals and best practices to drive traffic.

   • Master Google My Business creation to enhance local visibility.

   • Get hands-on experience with essential digital tools.

2. Flexible and Focused Learning:

   • Duration: 5 sessions of 2 hours each.

   • Start Date: February 5th, 2024.

   • Cost: Just Rs. 20,000/-.

3. Expert Guidance:

   • Gain insights from seasoned trainers and practical demonstrations to confidently implement what you learn.

 

Why This Certification is Essential for You?

• Stay Competitive – Master the latest digital marketing tools and strategies to outperform competitors and attract more customers.

• Comprehensive Learning – Gain expertise in website creation, SEO, social media, email marketing, and paid ads to build a complete marketing strategy.

• Hands-On Training – Work with industry tools like SEO Optimizer, Ahrefs, Google Ads, HubSpot, Zoho, Canva, ChatGPT, and more.

• Cost-Effective Growth – Learn to execute campaigns yourself, reducing reliance on agencies and maximizing ROI.

• Boost Sales & Scale Faster – Understand customer behavior, create effective funnels, and use data-driven decisions to drive conversions.

• Build a Personal Brand – Freelancers can enhance their online presence, attract high-value clients, and establish themselves as experts.